![]() ![]() The book proposes rules and principles to be followed by entrepreneurs, managers, CEOs, and directors to help companies get out of the deadly waters of the red oceans. The authors researched the impact of innovative ideas on traditional industries and studied cases from companies such as Tesla Motors and Starbucks, creating a most attractive model of innovation that allows you to rethink the way your business competes in today’s marketplace. ![]() ![]() The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. MicroSummary: The Blue Ocean Strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |